1. Commercial
    Brand Strategy

    Real world evidence

    Real world data analytics output can influence patient treatment planning, drive new commercial opportunities, optimise sales & marketing budgets and maximise performance.

Data Warehousing

Turning data into actionable insights

Powered by Clinical Cube, Uniphar Insight combines real world data with powerful analytics to deliver consistent understanding of the UK and European health sector.

Data Warehousing

Brand strategy

Uniphar Insight’s data and technology have been developed in partnership with Clinical Cube and commercial specialists from the Healthcare community.

Our Real World Health Data plays an extensive role in supporting the development of the commercial strategy for product launches, underpinning the brand planning process and expediting commercial deployment. Utilising Insight data and analysis, we are also able to breathe new life into mature brands, building market share and extending financial returns.

The Insight data solution is comprehensive, providing unrivalled analysis to inform, challenge and support commercial strategy. Our data warehouse aggregates NHS primary and secondary care data, patient journey information, demographic data as well as specialist health registers. We combine this with our client’s own data including finance, commercial activity and performance data enabling us to create unique empirical views that support our customers decisions.

Clinical Cube combines unique, multi-dimensioned, health data with considerable market expertise, collaborating with our customers to help them solve complex problems and deliver successful marketing ROI.

Feasibility

Sales and marketing

Pharmaceutical companies are increasingly challenging their sales and marketing teams and commercial outsourced partners to improve ROI, increase MAT and evidence overall value. Uniphar Insight uses proven business intelligence techniques to dynamically profile and target the health community and to support the development of tailored sales outreach programs.

Having helped build the appropriate direct or multi-channel strategy, Insight Reporter combines sales, prescribing and CRM activity data to provide a series of active dashboards that measure territory performance and individual impact, allowing for strategies to be constantly refined. Adding this dynamic level of activity reporting and converting it into improved sales strategies can dramatically improve ROI.

Recruitment

Benchmarking the business

Responding to our customers' demand for robust industry standards, Uniphar INSIGHT comprises a suite of universal dashboards, including:

Rx Insight
Simple to use analytics that interrogates nearly a decade’s worth of UK historical prescribing data, prevalence and demographic data, sophisticated forecasting models and APBI compliant HCP presentations and reports.

Referral Insight
Patient journey and referral pathways analysed and examined to provide the insight that supports both primary and secondary care outreach campaigns.

Digital Insight
Understanding the ROI related to digital marketing campaigns including email, media purchases, Fendix Media and DXS is not only important, but also increasingly used to inform traditional sales activities. Digital Insight delivers dynamic dashboards that compare activity spend with sales results.

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Improving patient outcomes, outsourcing BI & analytics and strategy

Breathing new life into legacy brands, outsourcing BI & analytics and strategy

Improving patient outcomes and strategy

Lifecycle Management

Improving commercial and patient outcomes

Insight

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Insight

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Activate

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Access

Learn more

Lifecycle Management

Improving commercial and patient outcomes