ACTIVATE is a true shared-risk and reward approach to optimising the commercial potential of our clients brands.
Drawing on Uniphar’s extensive range of commercial capabilities and working in partnership with the manufacturer, ACTIVATE assumes full responsibility for the sales and marketing of the brand and, via a unique funding mechanism, is able to support the delivery of the commercial strategy without the need for upfront investment by the manufacturer.
As healthcare companies increasingly focus on product pipelines and future commercial development, Uniphar has developed an outsourcing model that replaces the limited resources that can be deployed typically against potentially profitable legacy or ‘non-core’ products and/or product portfolios.
ACTIVATE extends a product's lifecycle, with Uniphar assuming total responsibility for sales, marketing, distribution and value-added services e.g. patient support. As a result we minimise direct costs and maximise profitability, potentially extending the life of a brand for many years.
ACTIVATE enables a healthcare company to redeploy scarce resources to priority brands without having to totally divest from existing products. This provides an immediate opportunity to optimise resources for legacy brands whilst at the same time reinvigorating brand performance and unlocking remaining potential.
This focus on ROI can also be used to accelerate the launch of new brands into the market, removing the requirement for a manufacturer or licensee to invest in costly physical resources or in expensive sales and marketing resources.
ACTIVATE creates new opportunities for both new and mature brands, with specialisations in:
Proven data strategies and sophisticated BI and AI modelling drive our ACTIVATE methodology. From the outset we collaborate with our customers to create insightful commercial plans, which in turn drive our deployment approach. This same approach is then used to ensure that our customers receive open and transparent reporting, enabling them to understand critical project pathways and accurately measure results.
Using our own direct and multi-channel sales resources we deploy data to build and test sophisticated promotional strategies that are appropriate to the product being sold and the target audience being approached.
Finally, intuitive dashboards provide our customers with the visibility that they need to ensure that results are being achieved.