A large UK based Pharmaceutical Company deployed Uniphar Insight to support their evaluation and re-launch of a prescribed product for adult patients with a specific long term condition. As well as identifying and heat mapping the landscape of prevalence of the condition in the UK, our customer requested that we identify:
Working collaboratively with our client, Uniphar Insight, adopted the following strategy:
Initial competitive market analysis was completed with in 5 days. This data provided an enabling platform, allowing Uniphar model various scenarios and recommend the following actions to our client:
The objective is to generate positive product guidance
1. Develop and segment target CCG list.
2. Deploy specialist CCG resource.
3. Engage and generate positive guidance for XXXX & YYYYY.
Generate positive position guidance for XXXX & YYYYY and agree a roll out plan with each CCG & leverage established therapy review services for fast implementation