A Global Pharmaceutical Company joined Uniphar in joint workshop to discuss a number of their brands that they want to reinvigorate. Using sophisticated analysis tools developed by Clinical Cube, attention was quickly drawn to a specialty treatment. The product, a fibrin sealant patch, used as a supportive treatment in surgery for the improvement in haemostatis demonstrated many of the characteristics of a potentially successful collaborative product fostering opportunity:
At all stages from evaluation, strategy development, sales force deployment and ongoing performance evaluation our INSIGHT real world data solutions provided actionable analytics to drive the project forward.
Uniphar, working collaboratively with the client, developed a comprehensive sales, marketing and deployment strategy. This included:
Utilising sales and performance data, Uniphar continually reviews the “go to market” strategy. As we progressed into the second year of the project, we ensured our experiences and outcomes were utilised to ensure future success. As a result the following changes were made:
As the sales chart below highlights, Uniphar product fostering was able to reinvigorate the brand, moving sales from a year on year flat position to a remarkable 26% growth in year one. (2017/2018)